{"product_id":"maybelline-superstay-matte-ink-115-city-founder","title":"Maybelline Superstay Matte Ink 115 City Founder","description":"\u003ch2\u003eWhat is Maybelline Superstay Matte Ink 115 City Founder\u003c\/h2\u003e\nMaybelline Superstay Matte Ink 115 City Founder is a long-wearing liquid lipstick that delivers a flawless, highly pigmented matte finish. As part of the \"City Edition\" line, its shade is often inspired by the vibrant attitude of urban landscapes. \"City Founder\" specifically is described as a muted, often deeper pink or a rosy nude, providing a sophisticated and versatile color that suits various skin tones and occasions. Like other Superstay Matte Ink shades, it boasts an impressive wear time of up to 16 hours without smudging, fading, or transferring, thanks to its unique formula and precise arrow-shaped applicator for easy and smooth application.\n\u003ch2\u003eKey Ingredients Of Maybelline Superstay Matte Ink 115 City Founder\u003c\/h2\u003e\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cb\u003eDimethicone:\u003c\/b\u003e This common silicone provides a smooth, silky feel and forms a protective barrier on the lips, helping to blur fine lines and give a plump appearance.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eTrimethylsiloxysilicate:\u003c\/b\u003e A solid silicone resin that plays a crucial role in creating a durable, permeable film on the lips, contributing significantly to the product's water resistance and extended wear.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eIsododecane:\u003c\/b\u003e An emollient and solvent that helps the product spread easily without feeling sticky and prevents color transfer.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eNylon-611\/Dimethicone Copolymer \u0026amp; Dimethicone Crosspolymer:\u003c\/b\u003e These are additional silicone derivatives that help with product stability, thickening the formula, and enhancing the smooth, non-tacky feel.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eC30-45 Alkyldimethylsilyl Polypropylsilsesquioxane:\u003c\/b\u003e Another type of silicone that contributes to the overall texture and long-wearing properties.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eLauroyl Lysine:\u003c\/b\u003e Derived from a fatty acid and an amino acid, this ingredient adds to the silky feel of the product and possesses emollient properties.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eAlumina \u0026amp; Silica Silylate:\u003c\/b\u003e These ingredients often function as absorbents, contributing to the matte finish and improving the product's texture. Alumina can also act as a thickener.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003ePhenoxyethanol \u0026amp; Caprylyl Glycol:\u003c\/b\u003e Common preservatives used to maintain the product's freshness and shelf life.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eColorants:\u003c\/b\u003e Various pigments, such as Titanium Dioxide (CI 77891) and Iron Oxides (CI 77491, CI 77492, CI 77499), along with various red and yellow lake dyes, are used to create the specific \"cranberry red\" or rosy nude shade of 115 City Founder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBenefits Of Maybelline Superstay Matte Ink 115 City Founder\u003c\/h3\u003e\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cb\u003eExceptional Long-Lasting Wear:\u003c\/b\u003e The primary benefit is its incredible staying power. It's designed to last for up to 16 hours, making it resistant to smudging, fading, and transferring throughout the day, even through meals and drinks. This means fewer touch-ups and consistent color.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eHighly Pigmented Color:\u003c\/b\u003e It delivers rich, saturated color in just one swipe. The \"City Founder\" shade, a muted or rosy nude, provides excellent color payoff, allowing for a bold and vibrant look.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eFlawless Matte Finish:\u003c\/b\u003e It dries down to a smooth, comfortable matte finish that looks sophisticated and modern.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eNon-Drying Formula:\u003c\/b\u003e Despite being a long-wearing matte, many users find the formula surprisingly comfortable and non-drying, preventing the tight or cracked feeling often associated with matte liquid lipsticks.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003ePrecise Application:\u003c\/b\u003e The unique arrow-shaped applicator allows for precise and effortless application, helping to define the lip line and fill in color smoothly.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eVersatile Shade:\u003c\/b\u003e \"City Founder\" is a versatile rosy nude shade that can complement a wide range of skin tones and is suitable for various occasions, from everyday wear to more formal events.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eWaterproof and Food-Resistant:\u003c\/b\u003e Its robust formula ensures it withstands exposure to water and the rigors of eating and drinking, maintaining its integrity throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow To Use Maybelline Superstay Matte Ink 115 City Founder\u003c\/h4\u003e\n\u003cb\u003ePrepare Your Lips (Essential for Liquid Mattes):\u003c\/b\u003e\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cb\u003eExfoliate:\u003c\/b\u003e Liquid matte lipsticks, especially long-wearing ones, can cling to and emphasize dry, flaky skin. Gently exfoliate your lips with a lip scrub or a soft, damp toothbrush. This creates a smooth canvas for application.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eMoisturize (Lightly):\u003c\/b\u003e Apply a very thin layer of a non-oily lip balm to hydrate your lips. Allow it to absorb for a few minutes. \u003cb\u003eCrucially, blot off any excess balm\u003c\/b\u003e with a tissue before applying the lipstick. Too much oil or balm can interfere with the lipstick's ability to set and achieve its long-lasting, transfer-proof finish.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eOptional: Prime\/Conceal:\u003c\/b\u003e For even longer wear or to neutralize your natural lip color for the truest shade payoff, you can dab a tiny amount of foundation or a dedicated lip primer onto your lips and blend it out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cb\u003e2. Outline Your Lips (Optional, but Recommended for Precision):\u003c\/b\u003e\n\u003cul\u003e\n \t\u003cli\u003eIf you desire extra precision, particularly with a vibrant shade like City Founder, consider using a lip liner that matches the lipstick or your natural lip tone (a nude or rosy nude liner works well). Outline your natural lip line. You can also lightly fill in your lips with the liner to create a base that further extends wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cb\u003e3. Apply the Superstay Matte Ink:\u003c\/b\u003e\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cb\u003eLess is More:\u003c\/b\u003e This formula is highly pigmented. You typically only need one thin layer for full, opaque color. Applying too much product can lead to a sticky feel, extended drying time, or make it more prone to cracking or crumbling later.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eUse the Arrow Applicator:\u003c\/b\u003e The unique arrow-shaped applicator is designed for precision.\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cb\u003eStart with the Cupid's Bow:\u003c\/b\u003e Use the pointed tip of the applicator to meticulously outline your cupid's bow on your upper lip.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eOuter Corners of Upper Lip:\u003c\/b\u003e Then, using the flat edge of the applicator, glide from the cupid's bow to the outer corners of your upper lip, carefully following your natural lip line.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eLower Lip:\u003c\/b\u003e Glide the applicator across your entire bottom lip, starting from the center and moving outwards to the corners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eFill in:\u003c\/b\u003e Once you've outlined your lips, use the flat side of the applicator to evenly fill in the rest of your lips with color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cb\u003e4. Let it Dry Completely (Crucial Step):\u003c\/b\u003e\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cb\u003eDO NOT press or rub your lips together\u003c\/b\u003e until the lipstick is completely dry to the touch. This is the most critical step to ensure the product sets correctly, preventing stickiness, patchiness, and guaranteeing its transfer-proof quality. This drying process usually takes about 1-2 minutes.\u003c\/li\u003e\n \t\u003cli\u003eAllow the product to fully set and form its robust film.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cb\u003e5. Finishing Touches (Optional):\u003c\/b\u003e\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cb\u003eBlot (if absolutely necessary):\u003c\/b\u003e If you accidentally applied a slightly thicker layer and it still feels a bit tacky after thorough drying, you can gently blot your lips once with a clean tissue.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eSet with Powder (for ultimate wear):\u003c\/b\u003e For maximum longevity and to further minimize any remaining tackiness, you can place a very thin tissue over your lips and lightly dust translucent setting powder over the tissue. This allows a tiny amount of powder to transfer through, effectively \"setting\" the liquid lipstick even more.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eClean Edges:\u003c\/b\u003e If you have any smudges outside your lip line or want a super crisp, defined look, use a small, flat brush with a tiny bit of concealer to clean up around the edges of your lips.\u003c\/li\u003e\n\u003c\/ul\u003e\nLearn more about \u003ca href=\"https:\/\/www.baki.co.ke\/product\/maybelline-superstay-matte-ink-115-city-fou\/\"\u003eMaybelline Superstay Matte Ink\u003c\/a\u003e 115 City Founder on Baki Beauty\n\nLearn more about \u003ca href=\"https:\/\/www.maybelline.com\/lip-makeup\/lipstick\/superstay-matte-ink-liquid-lipstick?variant=Founder\"\u003eMaybelline Superstay Matte Ink 115 City Founder\u003c\/a\u003e on their Official Website","brand":"Maybelline","offers":[{"title":"Default Title","offer_id":46262838788303,"sku":"3600531513412","price":2400.0,"currency_code":"KES","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/7857\/2751\/files\/Gemini_Generated_Image_h2hf6dh2hf6dh2hf.jpg?v=1791372036","url":"https:\/\/baki.co.ke\/products\/maybelline-superstay-matte-ink-115-city-founder","provider":"Baki Beauty","version":"1.0","type":"link"}