About Us

Beauty, made for you

Baki Beauty exists to give Black women in Africa a world-class beauty shopping experience: inclusive, empowering, culturally relevant and uncompromising on quality.

We see beauty as a foundation for self-expression, so we set out to be more than a shop. We believe every Black woman should have access to expert, personalised advice, high-quality products and beauty knowledge she can trust. Online, on WhatsApp and in person, we are working to remove the barriers that have stood in the way of that.

Original products, sourced directly

We buy directly from the brands we stock, so every product you get from Baki is 100% original and authentic, at a fair price.

Join the Baki Community

Baki is a movement to redefine beauty standards, create economic opportunity and celebrate the beauty of African women. We would love for you to be part of it.